Writing a good title

Just like every other post, adverts need to have a clear, catchy and descriptive title: easier said than done, though! When you have a limited number of characters, you need to spend a while thinking of what o focus on and how. Usually it is better to start with the product and location and then add some more elements, if needed. For instance, “Flat for sale in London, cheap price, close to the Hackney tube station”.
Writing an effective headline is no quick or easy job. You may end up spending the same amount of time as writing the rest of the advertisement or even longer! Don’t give up: it is definitely the most important part of your advertising strategy.

Taking good pictures

After the title, the most important part of your advertisement is the image you upload. People prefer looking at a picture than reading a long description> the most common situation on a classifieds website is a person browsing the search result page checking only the titles and their thumbnail pictures, basing on those their decision to open or skip an ad.
It is self-explanatory why pictures are so important, then: take several ones, test different angles and then pick only the images that better reflect the values of your product you want to communicate. Even if you advertise a service, a relevant picture (there are many free stocks of professional HD photos you can use) will help your ad stand out.

Using free visibility options

Most classifieds websites offer visibility options. They are often premium features allowing you to have your ad always on top of the list for a certain time, to have it automatically republished every hour/day/week or highlighted with a brightly-coloured background. All these things are good and, if used correctly, can definitely boost your ad-‘s visibility and enhance the conversion rate of your product/service. However, some ads websites like TheGoodDeal.co.uk offer free options like “the showcase”: it is a page in which all the ads of a user are collected and can be customized with a title, a description, header images and backgrounds.
It is in the middle between a simple ad and a dedicated site and can be very useful to offer similar products and give your visitors some options without leaving your page. You can see a showcase for a real estate agency advertising studios in London and giving visitors 8 similar ads to browse and choose from.
When it comes to visibility, being able to concentrate everything in one place and market it is the key.

How an Integrated Marketing Approach is a Better Option!

There are lots of reasons that accentuate the importance of including SEO with common marketing practice. Let’s have a glimpse below:

1.Save Your Advertising Budget from not Getting Wasted

Suppose, you prepare an enticing ad print and deploy the marketing campaigns at radio and TV, and these campaigns work well, i.e. attract the customers to find out more about your products or services. What will happen if those customers approach the search engine to find out more about your business and while searching on search platform, they forget your business name or do not able to find your company website in the search result. The chances are that the customers may choose the organization that appears in the top search result. This will lead to wastage of your advertising campaign.

2.Promote Your Brand Recognition in Different Demographics

As a business runner, one of the major responsibilities for you is to promote your brand worldwide because this will boost the long-term benefit and extend the sources of revenue generation. In this context, the integrated marketing approach can be helpful. This initiative broadens the horizon to reach your potential audience. Moreover, owing to establishing a presence on every channel like social media, search engine, radio, ad print and other, the image of the business frames into the mind of the customers. Hence, they cannot forget about your brand easily, when they think about the product or services that are associated with your business.

3.Get the Audience Instantly Converted

By including SEO in your business marketing strategy, you have the chances to optimize the conversion instantly through call-to-action. Even if you have made the best effort to entice the customer to reach to your business or making phone call for availing the services, but this cannot ensure that the customers will definitely avail the service. The search engine optimization can be advantageous in pushing the call-to-action feature that can enhance the instantaneous conversion rate.

4.Good For Long-term Impact

Deploying the SEO technique along with the outbound marketing will not only boost the visibility of your brand in the online marketplace, but is also helpful for establishing a long-term brand identity for your business.

5.Closing Thought

Hopefully, you have now understood the importance of implementing SEO technique with your common marketing strategy. Today, the incessant expansion of the online marketplace has made it imperative for the businesses to optimize the visibility at social media network and enhance their website’s rank in the search engine. At present, just setting up the web page or profile at social network will not be helpful in any case.

Author Bio :

Ritu Singh is an online marketing specialist at BetterGraph. She has contributed various informative blogs that elucidate the best strategy associated with effective implementation of SEO, Application store optimization (ASO) and building online reputation. Recently, she has posted an article that articulates a list of advanced ASO tools. This post has covered every imperative tool to help marketer promote app in the best way. All her blogs have been appreciated from SEO experts worldwide.