What is Attribution?

Attribution can be understood as a process that tells marketers about the touchpoints that resulted in the desired outcome or the goal of the business. It also helps them optimize their strategies according to the latest trends and customers’ requirements.

Brands can create their own attribution models according to the duration of your client journeys and sales cycles. For example, if an e-commerce brand is running a campaign on social media platforms to enhance user engagement and increase sales. Here the conversion touchpoints can be evaluated easily by the brands through social media attribution. To understand that more deeply lets deep dive further into the nature of different attribution models.

Choose the Right Attribution Model for Your Business

With so many ways to track mobile attribution, marketers and app publishers may develop precise customer journey maps and get valuable industry insights. Practical marketing data are driven by the unique capabilities of each mobile attribution model. Here are a few of them:

First Touch Attribution: This attribution model gives credit to the channel or the ad that the user viewed before making the desired action. Here the other touchpoint is not considered but only the initial stage that initiated the purchase or conversion.

For example, after viewing the ad on the social media platform the user purchased from the brand’s website. According to a first-touch attribution model, the social media ad that initially exposed the consumer to the business would receive credit for the sale.

Last Touch Attribution: On the other hand Last-touch attribution, gives credit to the last interaction touchpoint. It is assumed that the last encounter has the highest influence on arousing curiosity and kicking off the conversion process. Like, when a user sees a sponsored post on a social media platform, they click on it to go to the business’ website.  Later, they click on a different social media ad from the same business, go back to the website, and complete a purchase. In a last-touch attribution model, the final click on the second social media ad that redirected the customer to the website would receive credit for the purchase.

Multi-Touch Attribution: Multi-touch attribution gives credit to multiple touchpoints that result in the conversion or the desired outcome. Through multi-touch attribution, marketers can evaluate the various touch points that lead to the conversion from the user. This helps understand the entire user journey and optimize the marketing efforts for better results.

There are several methods for multi-touch attribution, including:

• Linear attribution model:Each point in the customer journey receives equal credit under a linear attribution model.
• Time Decay Attribution:Time decay attribution gives credit to the touchpoints that are nearer to the conversion event.
• U-Shaped (Position-Based) Attribution:U-shaped attribution gives the initial and last touchpoints more weightage in the customer journey.
• Algorithmic Attribution: Based on previous data, algorithmic attribution models allocate credit for each touchpoint using algorithms.

Conclusion

Businesses can get important insights into the success of their social media initiatives, improve their strategy, and more effectively allocate resources by giving credit where credit is due to social media touchpoints. Each touchpoint—whether it’s the initial exposure via a social media ad, following interactions with organic posts, or the final click that results in a conversion—contributes to the success of the campaign as a whole.

For businesses looking to maximize their return on investment and successfully navigate the changing world of social media marketing, knowing the impact of social media touchpoints through proper attribution is essential.

Companies must implement social media policies to ensure they comply with legal statutes. Those policies should also provide useful information on how to properly use social media, ensure security and data safety, and protect the company from liability.

What is social media compliance?

Social media compliance refers to compliance with legal statutes, regulations, and policies when using social media platforms. Social media compliance requires companies to monitor their posts and interactions, collect and process data, and protect it from misuse. 

The requirements that companies must comply with when using social media platforms depend on their industry.

For example, companies that have access to people’s financial or health data must ensure that they maintain proper data security in order to comply with laws like FINRA. Companies in the health care industry, on the other hand, are required to follow the Health Insurance Portability and Accountability Act (HIPAA). The General Data Protection Regulation (GDPR), Europe’s data privacy law, requires companies to comply with strict guidelines and regulations when processing data.

No matter which industry your business operates in, you need to implement social media compliance policies to ensure your social media activities comply with legal statutes. 

The consequences of non-compliance

Non-compliance with regulatory requirements costs organizations throughout the world billions of dollars each year. As data laws and regulations become stricter, this will only increase. 

In addition to fines and penalties, however, the losses are far more extensive. Businesses that don’t follow the rules run the danger of having their security compromised, losing productivity, having their name tarnished, and much more. 

The consequences of noncompliance can be divided into two categories — legal consequences and business consequences.

Legal consequences include fines, penalties, civil or criminal liability, and regulatory scrutiny. Business consequences include damage to brand reputation, loss of productivity, and damage to company security.

4 benefits of social media compliance

Protect your reputation

In order to keep your company’s reputation intact, it’s important to adhere to social media guidelines, such as using suitable language, adhering to established rules of engagement, and evaluating the repercussions of breaking them.

Disclosing company secrets, inappropriate jokes, or generally offensive posts can hurt your company’s reputation. Therefore, it’s important to educate employees about the importance of maintaining a respectable social media presence and about the company’s social media policy.

Prevent legal liability 

Companies that embrace social media and use it appropriately benefit from increased brand awareness and an increased customer reach. However, companies that make a mistake on their social media accounts can face legal consequences.  

For example, companies that post fake reviews about their own products or services can face legal consequences. Similarly, companies that allow their employees to post offensive content on their social media accounts are also at risk of legal liability.  

Therefore, companies must implement policies regarding social media use and disclose those policies to their employees. Those policies should specify what employees can and cannot post on social media and what the consequences are for violating the policy.

Having a social media strategy that complies with all applicable regulations lowers the risk of posting information that might get you in trouble with regulators.

Avoid security breaches 

Companies should always protect their social media accounts from breaches and hacks, which can result in confidential information being disclosed.  

Furthermore, companies that fail to properly protect their social media accounts from breaches can face lawsuits from customers whose information was disclosed. 

For example, if a company’s social media account is hacked, and sensitive information is disclosed, the company may face lawsuits from customers whose information was disclosed. 

Therefore, companies should implement social media policies to ensure their social media accounts are properly secured. Those policies should include clear instructions on how to protect the company’s social media accounts from breaches and hacks, how to identify breaches and hacks and how to prevent them, and what the company will do if a breach or hack occurs. 

Have easier access to your data 

In order to effectively comply with legal statutes and to prevent legal liability, companies have easy access to their social media data, including posts and comments. 

When authorities or the general public ask for information, you should provide it in its original form and context, including any content uploaded to social media sites during a certain time period.

For example, companies must be able to access all the posts on their social media accounts, including all posts by employees, and be able to filter posts by content type, author, and date.  

In order to access your social media data, you need to implement social media policies, which must specify what data the company will store, how the company will store it, and how long the company will store it. Using a social media archiving solution can help you automate data archiving and retention and ensure that social media records are easily accessible in case they are needed.

Over to you

As social media continues to grow, it will become increasingly important for companies to comply with the regulations that apply to them. 

Companies need to implement social media policies to ensure their social media activities comply with legal statutes. Those policies should 

include clear instructions on how to protect the company’s social media accounts from breaches and hacks, how to identify breaches and hacks and how to prevent them, and what the company will do if a breach or hack occurs.

1. Create Ground Rules

Parents should set ground rules for their children using social media and be open with your children about what expectations are. Ensure your child knows the proper way to use the Internet and how to keep a safe profile if he has no intention of meeting up with other users. If your children have a smartphone or iPad, they need to have these items set up so that you can access their data and manage their profiles. This will ensure that there are no inappropriate pictures taken of them and that no inappropriate contact is made through social media accounts. When setting rules, educate your children about cyberbullying and online predators looking for victims online.

2. Spend Time Together

The responsibilities of parenting have changed with the introduction of new technology. Because of this, parents must spend time together, and they can talk about concerns in a clear, non-confrontational manner. When discussing these issues with your children, explain why the rules are in place. Show them that you care enough to watch over their social media accounts and know if they are being inappropriate online.

3. Keep an Eye on Their Accounts and Use Monitoring Tools

The best way to monitor a child’s social media account is to view their activity. If they have a smartphone or an iPad, there are applications you can use to keep an eye on their activities. Not all social media sites are monitored this way, you need to know what sites your children are using and ensure that they have valid accounts set up so you can watch over them online.

4. Create Guidelines about Acceptable Language and Behavior

Your children may use inappropriate language online by talking to their friends in person. This can be considered rude or hurtful, and you should explain to them that this kind of behavior is not acceptable online. If they are caught using inappropriate language, there should be an appropriate punishment. Parents should also create guidelines for how often their children can use the Internet, where they can go on it, and how long they spend on each site.

5. Ensure They Understand the Dangers of Cyberbullying

Kids and teens spend an overwhelming amount of time on the Internet daily, and it’s often too easy to express yourself online without considering the consequences. Parents should talk to their kids about the dangers of cyberbullying and online predators, looking for online victims. If your child feels bad after doing something they shouldn’t, there should be an appropriate punishment.

The Internet has altered how people live and could change your child’s developmental process. It is important to monitor their use of these sites and respect their privacy. There are many dangers associated with social media use, and you can help ensure that your child stays safe by talking to them about how they should behave online and knowing when things are inappropriate.

Define your target audience

This might easily be one of the most boring and tiresome parts of the entire marketing process, but it’s also one of the most useful ones. Knowing exactly who you’re appealing to and who your target audience is might be one of those things that could mean more than you can imagine. Most entrepreneurs believe they already know these things, but how can they be so sure?

Fortunately, doing this isn’t too hard and it all comes down to anticipating who might be most interesting in following your brand online. You need to consider several factors – from age, sex, and location, to marital status, ethnicity, and religion – and once you cross-reference all these things, you’ll come up with your ideal customer, client, or user.

Pick the right social media

Once you’re sure you know who you’re supposed to be targeting, it’s time to pick the right way to target them. Tons of entrepreneurs turn to social media because this is the easiest, cheapest, most versatile, and most effective way to reach new people, but there’s a catch – not all social networks are good enough for your business!

With so many options out there – from the good old Facebook, Twitter, and Instagram to the latest inventions such as TikTok, Vero, and Snapchat – finding the right one or two might turn into a challenging process. Again, you need to consider quite a lot of factors, but there’s a simpler way to go: just figure out which social network your target audience loves the most and focus all your attention on that choice alone. That way, you’ll appeal to the right people in the right way, and that’s a win-win scenario for you!

Focus on the customers

One of the biggest mistakes entrepreneurs around the world keep making is focusing all their attention on their products and services instead of the people who might be using them. This approach isn’t wrong per se, but it’s just not the best one there is. Instead, what you need to be doing is become more user-oriented and shift your attention to the people who could make your business successful.

Doing that on your own might be hard and almost impossible, which is why reaching out to professionals who know everything there’s to know about this approach is a better idea. Finding the absolute best digital marketing agency out there might take a while, but if you do your best and stay open-minded, you’ll surely be able to do that. Just remember to stick to an agency that’s just as user-oriented as you are and offers the customer-centric software you’re looking for as well!

Optimize your website

Back in the day, only businesses with a website were considered successful, but now every business comes with a website as well. Not it’s not about the quantity, though, but the quality, and that’s why only those websites that are properly optimized are good enough.

Optimizing your website comes with a few important benefits, including higher traffic and better content, so this is a move you need to make. Talk to your tech staff and let them know you want your website to be fully optimized and SEO-ready because those things are important when it comes to attracting people who might spend money on your services.

Explore video content

Speaking of optimizing websites, insisting on the right content is also important. If your potential clients and customers can’t find the info they’re looking for on your website, you may as well fire your tech department and start fresh. Updating your content regularly and constantly introducing new things are the only ways to remain relevant and better than your competition.

Using video on your website can be done in a few different ways, from your home page to separate sections to your video library. You just need to figure out a strategy that will show the people how serious, creative, and reliable you are, but once you do, you’ll realize how much new traffic your website is receiving.

Taking your digital marketing strategy to the next level isn’t easy, but it’s doable if you know what you’re doing. So, follow these five ideas and keep updating them as you go!

Internet Marketing is All about Numbers

Too big numbers indicate the presence of lots and lots of interesting activities on Instagram. When it comes to business, the power of Instagram is greater than other platforms. Twitter along with Facebook and LinkedIn will permit you to carry numerous activities, but promoting brands is easy with Instagram.

Business owners may expect to enjoy the benefits of having an appreciable number of followers thus increasing sales. For improving brand awareness, you may opt to buy automatic Instagram likes. With an appreciable number of likes, brands will enjoy high visibility in this competitive market.

Tips for Growing the Number of Instagram Likes

Online marketing is concerned with numbers. Wider the fan base, more profit is assured. Below are some exclusive and easy to follow tips that will let you mushroom the number of Instagram likes. A high number of Instagram likes ensures escalating brand awareness. Those tips are:

Liking as many posts of other Instagrammers

Socializing is highly effective in terms of enthralling one with astonishing results. Similarly, liking posts of other Instagrammers will give them an opportunity to fetch great outcomes. As you are on your way to enhancing your brand awareness, you must not refrain from liking posts of those people that matter a lot.

Liking posts of other people will give them an opportunity to let you known publically. It is you who need to take initiative to become known to others. Instagram has really served to be a well-known platform for socializing one in this highly competitive market.

Serving as an active Instagrammer

You need to be an active member on Instagram to enhance brand awareness to further level. Simply creating an account and relaxing will hardly let you grow numbers of Instagram likes. As an active member, you need to find interesting posts followed by liking and commenting on them.

If you are successful in keeping others happy, then your chances of getting popular will remain no more a hassle! Also, it will help in growing the base of your fans with high fantasy and glory.

Showcasing brands along with products and services

The post that you are about to create must showcase each and every minute detail about your business. It must speak about your business in an open manner. It is good to remain stick to your goals to improve the brand awareness on Instagram.

It is advisable not to be too professional as it may bore your audience. Each and every step must be simple enough to applaud fans. Interesting stuff will definitely be enjoyed by all.

Going through Instagram guidelines

Nowadays, the internet serves to be the main source of information. To grow your number of Instagram likes in a cool and comfy manner, it is good to go through reviews and guidelines. It will help you to become familiar with the latest strategies related to internet marketing.

Huge base of fan assures that you will be smiling all along the way. Improving brand awareness through higher numbers of Instagram likes is really a funny activity.

Talking to a social media marketing specialist

Expert advice at the right point of time will be of great assistance. Talking to a well known and highly experienced social media marketing specialist will let you know to make your posts highly exciting. Such posts will give a big boost to engagement thus growing the number of Instagram likes.

Paying a professional to handle all tasks on your behalf is good but it may not give you satisfaction. The more you innovate, the more you will learn about some hidden treasures. Expert tips will help you to reach towards brand awareness goals by letting you grow Instagram likes.

Investing in Instagram advertisements

Advertising on Instagram will definitely let you grow the number of Instagram likes thus letting you reach your targeted audience. It will be a worthy investment for businesses that are totally new. Planning in an effective manner will let your brand become known to all.

Coming across a highly successful strategy on Instagram will serve to be as a catalyst for business. Instagram marketing can be easily carried out by placing a few clicks. You may also update your bio in a creative manner.

Following the above-mentioned tips will help in growing Instagram likes thus improving brand awareness to a high extent. Instagram is on its way to provide a seamless checkout experience to all its customers at the best.

Have a well-designed website

Whether you’re selling cars or you’re running a restaurant, your website is your online ID. Absolutely everything you upload to your website will play a huge role in how people perceive your brand. This includes things such as graphics, messages and even the “about” section. Moreover, the way your website has been designed will also determine both your reputation and exposure. That’s why you should be extremely careful when choosing the web designer you’ll work with. Also, have them make your website easy-to-use as the last thing you want to happen is have visitors leave because they can’t find their way around your website.

Act on the feedback you get

Studies have shown that 91% of customers don’t complain about negative experiences with your company. Instead, they just stop coming back. To make sure this doesn’t happen, you need to collect all the feedback you can and use it to improve your operations before it’s too late. The good news is, there are just so many encouraging ways to collect feedback from your customers. For instance, you can ask them to write you a review on social media or rate your service on your website. Another reason why you should do this is because it shows your customers that you care about their opinion.

Host quality events

Every business owner needs to aim at spreading the word about their brand and turning one-time customers into loyal followers of their work. And one of the best ways to do this is to host quality events. This includes anything from charity fundraisers to online seminars for your customers. The more people show up, the more will they connect to your brand and help you make it stronger. And to ensure enough attendees, you first need to know how to promote your events. While Facebook events and flyers can do the trick, creating an event ticketing page is definitely your safest bet.

Embrace social media

With more than 3 billion social media users out there, there’s no need to say why platforms such as Facebook and Twitter are a perfect place to build your brand. Most popular platforms allow you to communicate directly with your customers, which is a great opportunity to show your customers the human side of your brand. Focus on creating powerful visuals for your pages and finding content your followers will engage in. Just bear in mind that when not used right, social media can actually hurt your brand perception. That’s why you should stay away from sensitive topics and arguments in the comment section.

Final thoughts

How people perceive your brand is one of the major factors that determine how successful your business will be. In other words, the better your brand perception is, the higher is the number of people who trust you and decide to buy from your business. Follow the four tips we’ve talked about earlier in this post and you’ll be guaranteed to see your brand perception get a significant boost.

1. Drop shipping

You need to have your budget in mind, so try to reduce expenses at the very beginning. You can do it if you consider drop shipping as a way of delivering products to a buyer. By being a link between the buyer and a manufacturer, you won’t have to pile up the goods in a warehouse that you need to rent. Furthermore, you’ll have a profit margin for every product you sell. Even though it’s smaller than buying products in bulk, you’ll still save money on simpler shipping and risking buying more than you can sell.

2. Have your own blog

The moment you figure out what niche you want to do business in, start creating a blog related to it. This is the simplest way to attract people to your business site. And those visitors are your potential clients. Once you start writing articles to post them on the blog, always make sure the topic is directly related to the services or products offered by your online company. It is the most effective way to drive organic traffic to the site. If you need more reasons to start a blog, here’s one: in time, your blog could gain popularity, which means you could at one point turn it into an e-store. This is nothing new, but it gives positive results.

3. Use social media and real-world visibility

Whatever type of business you have, you need to promote it in any possible way. This means doing it online but also doing it in the real world, in front of actual people. To be physically present and to get your company out there, visit trade shows, business fairs and seminars. Use all the marketing tricks you can think of to make sure you and your stand are noticed.  Pointing arrows around the fair leading people to your stand and acrylic display stands for your brochures are one of the most effective ways to get noticed, along with many others. On the other hand, online marketing includes social media content strategy like targeted ads and videos. You only need to determine which online marketing approach is most useful for your line of business and different types of potential clients.

4. User-generated content

The Internet is full of users that will eventually validate or negatively comment on your services or products. You need to aim for those who are willing to validate your work, so sites like Reddit and Quora are the ones you should be paying attention to. In addition, forums closely related to specific industries are also visited quite often by people looking for answers. As people tend to believe those who think similarly to them, use this fact to your advantage.

5. Create your own platform

This may sound like hard work, but it could be extremely beneficial in the long run. You won’t have any fees like the ones when you use other sites like Amazon. Secondly, you will build more credibility for yourself that way. The important step is to find the appropriate platform, which fits your needs. Of course, many people opt to place their business on big and popular marketplaces, which is understandable, especially if they are beginners. You only need to choose your profile’s category and you’re on. Still, thinking in advance means starting your own platform in the very beginning to help the business thrive more quickly.

Final comment

Being an independent entrepreneur isn’t a simple task even if you run an online business. Every form of business has its challenges and requires a certain level of knowledge and willingness to take risks. The secret is in taking the right risks and to have a certain set of skills before you venture out.

Now being the marketer I am not the only person who finds Facebook advertising confusing. But still, our clients and companies see much better and faster results when they utilize and increase their Facebook advertising budget. All the features of the platform make it the very powerful advertising assistance and have always offered the best social advertising tools, like the Facebook Pixel. That is one of the things that confuse many marketers around the world.

According to Rankfrog, an SEO Company in Bhopal, Pixels is one of the Top 5 advertising platform used in USA. They are used to drop a cookie that can help to keep track of the visitors on your website so that you advertise them later. The Facebook pixel is powerful because it helps you to analyze how successful your Facebook advertising campaigns are and helps you to increase your customer base and retarget the existing ones. Once you advertise to your past visitors, the Facebook pixel can also be used to track their behavior when they are back on your website. So, for a successful advertising campaign, we strongly recommend taking advantage of it. Read on to learn more about what exactly Facebook pixel is, its attributes, its advantages and how you can create one for yourself today.

What is Facebook Pixel?

A Facebook Pixel is an analytical tool that is consist of a code that you can use in to measure the effectiveness of your Facebook advertising. By installing that code in your website, it helps you get more insight into your user behavior and to track every visitor’s interactions with your website and advertisement. This data further assist you to retarget those users with Facebook ads in the future and to send targeted messages to them who already know your brand. This further benefit you to track the effectiveness of your paid social media advertising.

How to create a Facebook pixel and add it to your website?

Creating a Facebook pixel is as easy as creating a Facebook account. Now when you know the importance of Facebook pixel and you want to track your targeted customers, it’s time to create your pixel and put it on your website.

Step 1. Create Your Pixel

For creating your pixel go to your Facebook ads manager and click the hamburger icon and choose to create a pixel option. From the setup box, you can select the name for your pixel and then click next.

Step 2. Add the pixel code to your Website

To get the pixel to work getting information from your website, you now need to install some code on your web pages. There are two ways to do this. We’ll use the copy-and-paste method here. The other option is to use an integration or tag manager.

1.    Click copy and paste the code
2.    Click and paste the pixel code to the header code of your website. 

Step 3. Confirm that your Facebook Pixel has started working

Before you start thinking that your Facebook Pixel has started working you should confirm that it’s working properly.

1. Download the Facebook Pixel Helper extension in your Browser.
2. Visit the page where you have installed the Facebook pixel. If the extension will locate the pixel it will tell you through a popup and if it’s not working it will provide you with an error report, so that you can make the necessary corrections.

To Conclude – 

Social media is an amazing thing. It can give you tons of traffic and business leads when handled professionally. Seek the help of a professional agency like Rankfrog to get facebook pixel done for you.