Now get back to our topic. Currently, content marketing is one of the fundamental pieces in the digital marketing strategy of any company, with a special interest in the type of content offered.

And is that 91% of companies use content marketing as a means to publicize their company, attract new customers or generate a greater number of sales.

But to get the most out of a strategy as powerful as content marketing it is necessary to create quality content, original and above all that provide proven and valuable information for users. 

Next, we will give a list of the different types of content that we can include in our blog. 

Type Of Content That You Must Publish On Your Blog To Succeed

1. Tutorials

Guides or tutorials are one of the most sought after articles by users. Also, publishing this type of content on our company’s blog will help us position ourselves as experts in our market sector.

It is important to always accompany the tutorials with quality images.

2. Guest Post

Guest posts are articles that other specialists in your market sector write on your blog.

Normally, what is done is an exchange of articles, that is, you write in a guest’s blog and vice versa.

This type of content is very useful for generating quality backlinks, letting you know to other audiences and attracting more web traffic.

3. Videos

The videos are increasingly fashionable, and as we explained in this post are one of the great trends in digital marketing during 2019.

The creation of videos for your blog will allow you to differentiate yourself from the competition, show yourself closer to your audience and gain their trust.

On the other hand, the videos are perfect for generating engagement, since they are usually widely commented on the content.

4. Analysis Of Tools Or Products

According to studies,  more than 80% of Internet users use the network to learn about the qualities of a particular product or service.

If you perform analysis of tools or services that have to do directly with your company, you will be generating trust among the audience and position yourself as an expert on the tool or product that you have decided to analyze.

To do it correctly you must study carefully the object of which you are going to perform an analysis. In this way, you will have an original article that provides a lot of useful information to your readers.

5. Infographics

Infographics are an element that every reader appreciates and they are also very visual and help beautify a blog.

The bad part of the infographics is that to develop one of them, a lot of time must be used, but this disadvantage is far more than supplemented since the infographics are one of the most shared contents on social networks.

It is important that an infographic provides proven data and that its reading is easy. You can also choose to use a range of colors in line with the corporate colors of your brand.

6. Lists And Rankings

Most bloggers often include articles of this type with some frequency among their posts.

And it is that the rankings, although they are a widely used type of content, continue to be very successful among readers because they are extremely easy to read and, like infographics, they are the content that most shares get on social networks.

The purpose of the lists is to offer as much information in the least possible space, so you should not get too long in the descriptions.

7. News

Commenting on breaking news is also a good option for a blog. This way you will provide your blog with immediacy and show that you are up to date.

 To this, we must add that these types of articles are among the most commented.

8. Frequently asked questions

If a blog is successful, surely readers of it have left countless questions in the comments section of each post.

Gathering all these questions and developing articles where you answer the questions that have been repeated the most during a certain period is an easy way to create useful content for your users.

9. Interviews

To give a professional touch to your blog, interviews are the most appropriate type of content.

Whether in text or on video, interviews will also help you make your views known to other readers. It is important that for the interviews you choose relevant people from your business sector.

The important thing is to create quality content, regularly, focused on your target audience so that they feel identified and get the most out of your business blog.

Just like with any form of freelancing or hobby, blogging tends to take up much of your free time. Sometimes it even turns into a full-time job, meaning you definitely need to start thinking about tools that can help you manage the workload. What are some of the most useful and user-friendly tools that can help you manage time better and get content online on time?

1. CoSchedule

As one of the most popular scheduling tools on the market, CoSchedule offers much more than just a virtual notepad to work with. The platform revolves around complete workflow management for your blogging habits, meaning that you can easily schedule your own working hours, create milestones and goals as well as assign work to potential coworkers.

Bloggers usually delegate work that they are unfamiliar with personally (such as design work or photography), which can make scheduling new content more difficult. CoSchedule can help you deliver content on time and with a proper level of quality that reflects your passion for blogging. You can even analyze reader behavior and schedule automated content posts straight from the platform, effectively centralizing your blogging needs in one place.

2. Google Docs

Bloggers who are just starting off might not want to invest time or money into a dedicated scheduling app. Why not consider the most affordable and straightforward option on the market then? Google Docs allows users to customize their own spreadsheets anyway they want. You can easily set up your blogging schedule and manage your own time without any automated handling of said content.

While you will have to learn the ropes when it comes to cell creation and algorithms for calculating cell input, Google Docs can easily be your tool of choice for the entirety of your blogging career. Keep in mind that Google also provides users with a plethora of other tools for content creation, meaning that you can create and publish content without ever using your desktop software to do so.

3. WordPress Editorial Calendar

Sometimes all you need is the right plugin to alleviate all of your worries. WordPress blogging has several perks under its belt, not the least of which is the ability to fully customize your work environment with plugins and extensions. One such extension comes in the form of an editorial calendar that aims to improve your blogging productivity. Scheduling content and creating new content concepts based on your practice so far is much easier with this plugin, meaning that you will often forget about other scheduling methods besides the Calendar.

The tool is simple to use and fairly lightweight, meaning that your bandwidth and SEO will never suffer for it. You can also combine the tool with a writing service in order to maximize the quality of content you provide for your readers. Editorial Calendar gives bloggers an extra incentive to jump ship and use WordPress as their tool of choice, making sure that they have a good scheduling app to rely on at zero cost.

4. Buffer

Buffer is a blogging management tool used by over 4 million people across the world. Some of these bloggers are independent freelancers while others represent large companies such as Business Insider and Shopify. What this means is that Buffer is made for professional bloggers who want to take advantage of advanced scheduling tools in order to maximize their content quality and output.

The tool allows you to easily manage all of your content from one place, analyze access patterns and see what’s trending among your niche’s competitors. Scheduling and planning your next blogging step is much easier and safer with Buffer, since the platform has been built with an all-in-one mindset. It offers around the clock customer support and any of your problems or queries can easily be solved by the professional management team responsible for the tool itself.

5. ToDoist

Lastly, ToDoist provides bloggers with a healthy balance of professional and casual features for their blogging needs. The tool was built with a one-man-army mindset, meaning that bloggers with collaborators need to look elsewhere for their scheduling needs. While it is possible to collaborate with others and get things done, the interface and onboard tools are designed with an individual use in mind, meaning that it might be difficult to delegate and share tasks in the long run.

However, ToDoist is unique in aesthetic and choice of tools, meaning that it makes up for the solo mindset with a plethora of interesting features. Some of them include progress and productivity tracking as well as cross-platform synchronization through a dedicated app. The tool itself is fairy cheap and available to anyone who’s willing to put a bit of time and effort to learn the ropes of its intricate design.

In Summation

Choosing a blog scheduling tool that suits your needs is a matter of trial and error. Rarely do bloggers choose a tool to use and stick to it for the remainder of their online career. Try different tools and don’t settle for mediocrity just because someone else recommended a tool that they like.

Different tools have different options, payment plans, and scheduling management which means that the tool you are looking for is waiting for you somewhere on the web. Take your time and choose the perfect platform that suits your individual needs before you invest any money or time into learning the ropes of it. The fact of the matter remains that the tool you choose will determine whether or not you are a better blogger with it under your wing.

Here is a short list of the most common mistakes that you can avoid them if you are going to start your own blog. We strongly recommend that you start as a serious blogger enlightened.

1. Choosing a niche in which you are not an expert.

Nowadays it is the most common mistake made by bloggers. If you do not know enough about site optimization (SEO) – do not start a blog on this topic. How can you solve the problems that people face in SEO-optimization and promotion, to provide adequate support for them? What if you provide in your blog outdated technical information, and the reader will take advantage of it and fail miserably? To be honest, here you are solely responsible for such cases. Therefore, if you know how to cook well, start a blog about cooking. Millions of people around the world every day want to find recipes online to try to prepare them at home.

2. Content without images.

In the first paragraph of each post in your blog should be a picture, just to be on a similar theme. But many newcomers do not care about image optimization for search engines, and as a result lose a significant amount of traffic.

3. Search for a paid hosting

When you are trying to become a blogger, the use of free platforms like Blogspot and WordPress would be sufficient. Of course, there are special reasons to use personal web hosting for your blog, but for entry-level you better take advantage of these world-renowned platform to successfully run your blog without any worries about the enforced idleness of the site, customer support and emerging issues at the server. Many very famous blogs are still platforms Blogspot and WordPress.com, but premium rates.

4. The organization and frequency

In the beginning, the newcomers often take the keywords from your own head, and hang these on the record label. Readers can be very tiring confusion or anger in the categories or tags. In addition, bloggers beginners often do not care about the frequency of publication, and they are in no particular schedule publish anything that comes to hand, and when it will get. The difference in the frequency of publication may discourage your subscribers desire to visit your site, as well as detrimental to the indexing of pages by search engines.

5. Monetization and inability to tolerate

Some bloggers make the mistake of starting to monetize your blog too late or too early. It is important to know the right time to start monetizing, as it directly affects the readers of your blog.

As for affiliate links, you can include them in the posts right from the beginning, but you should not stare at the banner and other ad networks, because you have to wait a while until you have formed a circle of regular visitors. When you feel that your site comes to a sufficient number of people, it’s time to monetize it.

And it’s not the end of history, as there are many such errors. Did you make any mistakes when you started blogging?