1) Increase Site Speed

Google’s indexing software is the most common search engine tools that promote eCommerce sites on the basis of their loading speed. High definition pictures and elements are the usual culprits that decrease a site’s loading speed, thereby reducing its position in Google index.

2) Layout a Sitemap

Search engine bots process multiple sitemaps all at the same time to find the websites that are most appropriate to user searches. The absence of a sitemap in a website makes it difficult for indexing bots to locate web content, thereby demoting eCommerce stores that do not use sitemap features.

3) Include Title Tags and Meta Tags in Content

Despite the elaborate sitemap inclusions, huge piles of content available on a website make the indexing process slower during internet searches. To reduce the time consumed in the same, developers include a number of meta tags and title tags to the main content. They act as a reservoir of keywords and exact phrases which can be picked up by search engines. Usually, they are presented in the form of summaries or product descriptions in a website.

4) Formatting the Website Code

Much like the content of a website, its semantic coding is also used by search engine bots for indexing. Hence, instead of focusing on the layout and thematic design of a website, developers must ensure that the content headers, images, tagging optimization, and formatting are appropriately done, with precise keywords that are used by search engine bots commonly.

5) Linking Website Pages to Social Media

Many social media platforms like Twitter and Facebook are used by eCommerce stores to advertise their products. But linking the company account on such platforms to the website posts/pages promotes the latter’s position in the search engine’s indexing tools. Hence, the higher the number of likes on a Facebook, Twitter, LinkedIn page, etc., more are the chances for the content to be branded high in SEO lists. In this regard, Google’s very own social media platform, Google+, is of specific benefit to eCommerce stores. Since it is a private undertaking of the Google search engine, it allows the indexing bots to crawl certain content through its portals.

Furthermore, content publicized through Google+ also comes into the ranking of software like PageRank, thereby allowing it to access wider reader circles. Definitely, there could not be a better platform then the most popular search engine ever devised by man!

Gone are the days when Search Engine Optimization (SEO) was sufficient to pull trailing eCommerce stores to the forefront. In an intensified competition of the digital age, magento website development company India must learn to capitalize on the available technology to make the most of their business. Website indexing is one such tool that promises drastic results at a bare minimum cost.

Being an entrepreneur, you might be thinking to take advantage of the usefulness of eCommerce website and seeking to amplify profits with eCommerce subcategories including B2B (Business to Business), B2C (Business to Consumer), C2B (Consumer to Business) and C2C (Consumer to Consumer). Then these simple tips will ensure profits after growing sales.

Offer Price Guarantee

However, its human nature to go for the product they can easily afford, never promote your product as cheaper to buy. Rather, it’s better to set a market competitive price. Regularly monitor competitor prices to keep your prices updated. Unnecessary price reduction doesn’t create more business.

Free shipping or reduced charges

Charging smaller amounts for product shipping or even free shipping is the best way to allure prospective buyers. If your business process doesn’t allow you to offer free shipment at first attempt, try making it free for second time purchasers. You can also make product delivery free after exceeding the certain amount on purchases.

Differentiate your business on the basis of Unique Selling Points (USPs)

Defining USPs is not only necessary to identify the unique character in your product or service, but also essential to attract more customers and buyers. This will promote them to identify the reason why they should choose you over other sellers or service providers. Once you have identified unique values, you can better market your brand in the world of web.

Ensure privacy and answer uncertainties

As online buying involves credit card payments, first time buyers might feel reluctant to share their credit card numbers. Probably, they even feel reluctant transferring money online, as they are not sure about product delivery. In order to create a genuine impression in your customer’s mind, pay extra attention to offer unmatched security. Offer money back guarantee incase product is not delivered. Use trust marks to show it is safe to process online payment via the shopping cart. Consider answering with patience to any uncertainties, your customers may have in their mind.

Dedicate a whole page for FAQ

Review your products and services like a buyer and note down every small concern, your customer might ask about products and buying process. Make a dedicated landing page for FAQs and linked it on visible position in the header or footer of the home page. This is the simplest way to win customers’ trust after showing them that you care.

Strong product description and quality images

Always use unique content to describe products or services you are selling. Try explaining how it will execute needs or facilitate to resolve any problem. It is also important to get your brand recognized among your competitors. Moreover, don’t forget to include high quality images to display product from different angles. This will make buying much easier for customers, as all the information is available with images.

Summary: Using state-of-the-art-technology to design website structure and functionalities is not sufficient to ensure profits. Rather, it also requires considering customer concerns.

Above tips shows that how an ecommerce website is important for a business. To have a responsive website you need to consider an ecommerce web development UAE Company for your all needs.