What Is SEO?

SEO is an abbreviation for search engine optimization and it’s all about a website coming on top of the search engine. It’s basically a way of getting traffic from the free, natural and organic search results on search engines. SEO is a wide topic and in order to have complete grip on it, you need to make sure that you’ve done proper research and if you want to learn more about it then know that the internet is full of articles and blogs so, yes you can take some help from them.

Read Facts About SEO That You Must Know…

1-Around 75% of SEO is off page and the rest 25% is on page

If you want to improve your SEO then know that you need to have attractive links in your content and your content needs to be relevant to what the people search for. This element is known as off-page on someone else’s site and on-page on your site. You need to select the words that rank high in the key areas of your page and you also need to create the content that others want to link to.

2-For increasing the CTR, you need to keep the meta description under 155 chars

The brief preview that comes under the a link on the search engine is your meta description. The basic purpose of this description is to tell the users about what they are going to click on. A good and tempting meta description can help you increase the clicks but it won’t help you rank high in the search engine. However, you have to make your meta description interesting so that more and more people can show interest in your link and make sure to use around 155 characters at max.

3-The top 5 results get 75% of the clicks

You aren’t supposed to be just good with your SEO in fact, you need to make sure that you are the best because honestly only the top 5 results that show up on the first page of Google, they get 75% of the clicks so you need to use techniques to become one of those 5 results. For that you need to run a extra mile with your efforts and make sure you aren’t leaving any stone unturned with the on page and off page SEO of your site.

These are the three major sticky facts about SEO that are a must for every marketer to know. You see the thing is that this SEO game is not at all easy and you need to put extra efforts, you need to make sure that you are giving your best to your website and once you do that, you’ll then know that yes, all the effort you make brings the desired results, it’s just that you need to wait and be patient and stay constant with your efforts.

There’s a saying, if you think SEP is expensive, wait until you see just how expensive cheap SEO is. Cheap SEO services are often offered by dubious practitioners who go after the gray- and sometimes black-hat SEO techniques, effective in the short haul, but costing you a whole lot more to clean up a few months and maybe two penalties down the line.

Just like other professional services, you have to dig deep into your pocket to get quality SEO services, with sustainable long-term results. Even then, there are simple ways you can save up on resources, and these are given below.

1. Regularly document your backlink profile

Backlink assessment and evaluation requires complete data – the sample you get through Google Search Console is rather limited and being constantly updated (several times a week at least). For this reason, get into the habit of downloading your link profile information daily or every other day, to preserve it for when you need to carry out link audits.

You can do this free of charge, and the data will come in handy for instance when you get a penalty hit and need to conduct an audit urgently. Otherwise, you’ll have to spend a lot of time (and hence money) crawling your whole profile, which can take months before you have a complete sample to evaluate. Simply visit the Search Console daily and save the backlink sample provided.

2. Streamline your file sizes

Smaller page sizes improve page load speeds, which is a big plus for both users and search engines. You can do this in many ways, but the best starting point is to remove all page elements which are no longer relevant. For instance, Meta keywords are virtually obsolete today. In fact, major search engines have ignored these for a long time now. The only thing they do is inform your competition about the keywords you are trying to rank for.

3. Streamline your Crawler budget

The crawl ratio refers to the number of pages on a site that must be crawled for just one page to get indexed and ranked. For the average site, this ratio is about 10:1, growing upto 100:1 for much larger websites. Make sure Googlebot crawls the best pages on your site, rather than ranking pages that have little or no content and leave you at a risk of rousing Panda’s wrath.

Simply set up the Noindex tag for such pages – those that perform dismally and/or have little content in order to direct search engine crawlers towards the pages that count, ensuring these are indexed and hence ranked more often.

4. Get rid of Rel=“Nofollow” attributes

This has long been lauded as part of any link-building strategy, but it isn’t the golden egg most site owners think it is. With a higher percentage of nofollow links, you’re telling search engines that content on those pages cannot be trusted. Hence, avoid setting nofollow attributes for your internal links, or links to or from your social media profiles.

There’s no confirmed evidence that setting the nofollow attribute preserves your PageRank, so only use it for user-generated, out-going links leading to unverified sites.