Brand personality can be defined as a collection of human traits or characteristics linked with a brand name. This personality influences brand attitude and plays a crucial role in the emotional impact of marketing or communication efforts by the brand. Let’s explore how to incorporate brand personality into your website.
Integrating Social Media Buttons
A key inbound marketing strategy is to include social media follow buttons on every page of your website. Instead of using generic icons, aim to make these buttons reflect your brand’s personality. Get creative with your ‘Follow Us’ widget and ensure your social network links are easily recognizable.
Remember the Importance of Design
Harness the power of design to convey your brand personality effectively. A professional and visually appealing website from the best web designers Calgary makes it easier for visitors to connect with your brand’s vibe. Let your website reflect that energy if your brand is lively and cheerful. Conversely, if you project a more serious or professional image, ensure your design aligns with this tone. Remember, there’s no one-size-fits-all approach to showcasing your brand through business and website design. It might take some experimentation before every aspect of your website truly represents your brand identity, and that’s perfectly fine.
Enhancing Website Navigation
Designing website navigation can be challenging. You want your site to be distinctive yet user-friendly and intuitive. Consider incorporating visually stimulating elements to captivate visitors and encourage exploration.
Developing Your Blog
Maintaining a blog on your commercial website is an excellent way to showcase your brand personality. Don’t limit yourself to standard blog layouts; experiment with engaging designs and widgets. Ensure your blog is easy to navigate, encourages subscriptions, and facilitates social media connections.
Utilize Your About and Testimonials Pages
Did you know that the “About” page is often the second most visited on your website, right after the home page? This makes it an ideal space to showcase your brand’s personality. Testimonial or review pages are valuable for expressing your brand’s identity. These pages provide an opportunity to introduce yourself or your brand, explain what you do, and highlight the benefits for your visitors. Emphasize what sets you apart from competitors and why potential clients should choose to work with you or purchase your products.
Incorporate Personal Video and Images
Include videos and images of yourself or your team on your website. Showing the faces behind your business humanizes your brand and builds trust with potential customers. People prefer to buy from others, so let them see the individuals behind the screen. Visual content is highly effective because people remember what they see more than what they read. Consider your experience scrolling through Instagram; you likely stopped to engage with photos that caught your eye. Images have a powerful ability to draw people in and leave a lasting impression almost instantly.
Creating Brand Personality on Your Website
First impressions matter. When visitors arrive at your website, they typically spend about five seconds deciding whether to stay. During this brief window, you must convince them to engage with your brand and establish a lasting connection. Therefore, hire the best website designers to help you add personality to your website.
