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    Home»Marketing»Market of luxury apartment
    Marketing

    Market of luxury apartment

    Soft2share.comBy Soft2share.com11 September 2019No Comments4 Mins Read
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    With the new economy, a lot of money has been infused within that would stimulate growth in case of real estate sector. This has led to demand of luxury houses especially in metropolitan cities. If you look at any city, be it Mumbai, Bengaluru, Chennai or Delhi, numerous well known developers are now venturing into premium market segment of luxury houses. These projects are premium apartments that have exclusivity on their own. Few of these premium apartments in Hyderabad are such that can be viewed and sold by invitations only.

    On the other hand to meet the market demand, there are developers claiming to build luxurious apartments but match nowhere close to the standard of luxurious properties. These sub-standard properties are taking advantage of people who aren’t aware of the amenities and features that a standard luxurious property should avail. They simply mention certain amenities in their collateral and advertisements but do not provide any information on the other important aspects.

    Buyers on the other hand are willing to have a simpler home given they are provided with all the amenities. The size of the home is no more a priority to them, as long as they get other factors such as convenience, maintenance, security and other amenities. These features are sure to satisfy their need of having an upmarket lifestyle.

    Luxury housing being a trend has become a part of metropolitan cities. As these cities are getting bigger and better, the lifestyle change is also been demanded by upper middle class families. This has led to increase in potential customers for luxury apartments. On the other hand, with population on a rise in these cities is also one of the reasons why developers are moving from single residential apartments to gated communities. Thus gated community is a feasible option for increasing migrants that are choosing to settle in these metropolitan cities.

    Seeking this as a demand opportunity, known builders and developers are coming up with numerous community apartments which has led to cut throat competition between the builders. Which one to choose becomes a difficult question when it comes to choosing homes? To answer this, developers are coming up with different solutions to impress the buyers. Keeping their variety of needs in mind, they offer quality and amenities. Few developers have even segmented the market based on the price buyers are willing to shed. Luxury and ultra-luxury apartments are been developed to cater to every ones needs. Now, one can find a home in every budget as they get to choose among numerous integrated townships across the city. The high demand for luxury apartment could also be due to the following reasons.

    With more disposable income in hand, families aren’t hesitant to shed some extra cash to own a dream house. As their income increases, they buy all those things that they aspire. Car and home are two things that everyone needs to upgrade their lifestyle. A luxury home is a symbol of lavish lifestyle and status in the society. The same is the case with NRI’s. Having more disposable income in hand and lower tax rates, they are willing to invest in real estate. 

    Economy is another factor that is pushing buyers to infuse money into the economy. Interest on home loans, better Emi options, lesser price on early booking are few such facilities that is allowing the buyers to punch in more money in real estate.

    A huge number of Indians belong to the upper middle class families. With high aspirations, they demand for a luxury apartment in a gated community. With the high net worth, they do not mind spending on the luxury that will remain with them. This also helps them save tax

    We cannot ignore the amenities they get in exchange of the money they shed. Nearby malls, multiplexes, restaurants, schools, hospitals and offices is the biggest convenience anyone wants especially in a metropolitan city. For example, places in Mumbai like Juhu, Andheri, Bandra have bottle neck traffic. To avoid this, buyers prefer a house where the above places are easily accessible.

    Undoubtedly, luxury apartments not only defines the status and class but also introduces the international standard lifestyle to them. Having travelled abroad one can find the setup, amenities, interiors, quality of building similar in ultra-luxury apartments. Copying the foreign countries, many developers are bringing in technology and beautifully attracted interiors that would match to the international standards. Sea facing villas, row houses are few such options that are available.

    Luxury housing is one of the fastest growing market in the real estate sector. When looking for living in a luxury home in Hyderabad, one should look for luxury apartments for sale in Kukatpully. These apartments are genuine projects that provide you the best in terms of quality, security and personnel.

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